Home | Valero Texas Open

 
 

Overview

This Year’s Tournament

Sponsor Center
Relationship Building
Branding

Traditional Print Placements

Branding through Technology
On-Site Promotions/Sampling

Sub-Naming Rights Opportunities

Player Field

Schedule of Events

Volunteer Center

Advisory Board

Defending Champion

Prior Year Results

Past Champions

Contest

Event Supporters

 

Branding

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The PGA TOUR is one of the most recognizable brands in sports, and as the chart below shows, maintains an image that is unparalleled in sports. Our corporate partners: led by our title sponsor, Valero Energy Corporation, are leading brands in their respective industries. Through our brand recognition program, you can align your brand with these companies and with the image of the PGA TOUR while reaching out to golf’s highly sought-after audience of educated, affluent consumers and business decision makers. You can reach that audience through both traditional and nontraditional recognition mediums.

 

IMAGE OF PLAYERS & SPORTS
(% FAVORABLE RESPONSES)

Positive Overall Image

93.3%

Provides Good Role Models

95.1%

Supports Charitable Causes

92.1%

Enhances Local Community

92.2%

Promotes Honesty & Integrity

95.9%

Encourages Volunteerism

93.4%

 

Brand Recognition – Traditional Print Placements

Use our pre-tournament Retail Magazine or our on-site Pairings Guide and Tournament Spectator Guide to generate recognition for your brand, build awareness of your promotional activities or highlight your support of the tournament’s charitable purpose. You can also generate more than 100,000 impressions and deliver a promotional offer to spectators through our Tournament Ticket and Parking Pass program. (Click Here to Learn More)

 

Branding Using Technology – More than a Sign

The Valero Texas Open provides numerous technology-based mediums for corporate branding and advertising. Whether through Jumbo-Tron technology, plasma screens or touch screen kiosks, your corporate identity can become part of the Valero Texas Open’s landscape.
(Click Here to Learn More)

 
 

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